“What’s happened is that brands and retailers are really acknowledging that the customer is engaging in the active purchase of secondhand products,” ThredUp President Antonio Marino said. J.Crew, Kate Spade, Target and Walmart have all joined the resale market with the help of ThredUp. The new resale initiative is part of a broader corporate effort to be carbon-neutral by 2030.Īmerican Eagle joins over three dozen retailers who have accessed ThredUp’s third-party platform-as-a-service to streamline the cumbersome process. The assortment consists of all-gender clothing. The assortment includes styles from the 1980s, and items are priced between $10 and $40. Each product will link customers directly to the AE page on the ThredUp site for checkout.
Shoppers can click on products for details and obtain secondhand sustainability information. American Eagle pieces will be virtually displayed and arranged as a vintage store. She said that standing behind the commitment to help create a more sustainable future, the partnership with ThredUp gives new life to clothing and accessories that might otherwise contribute to the throwaway fashion culture more retailers are working to eliminate. … The digital-first, circular shopping experience provides an opportunity to refresh your closet by shopping pre-loved, iconic styles from a brand that has defined youth culture for decades,” said American Eagle President Jennifer Foyle. “We are passionate about finding new and exciting ways to connect with our customers. It can also benefit the business as it moves beyond niche to mainstream.Īmerican Eagle recently announced plans to offer a curated secondhand collection through a partnership with online consignment company ThredUp that features used and vintage clothing on a dedicated page on the ThredUp site. Leading the growth is the luxury resale market at 11 times faster than traditional retail, according to the report.Ĭonsulting firm Kearney said resale holds many retail opportunities, and it’s not just good for the planet. secondhand apparel market is projected to reach $70 billion by 2027. was secondhand among Gen Z (under age 26), that number was two in five. One in three apparel items bought in the previous 12 months in the U.S.
consumers shopped for secondhand apparel last year. Morningstar estimates the global resale market could reach $300 billion by 2030, with resale growing at three times the rate of the primary retail market.Ī December survey by WD Partners found that the secondhand market grew 24% last year, with 88 new brands launching resale operations in 2022. The National Retail Federation said the rise of resale continues to be a significant focus, with more retailers entering the growing market at the urging of consumers.
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